Franchise India Partners
24 - 25 JuneJW Marriott Hotel, Aerocity,
New Delhi, India
Hotline Nos.
+91 9310185550,
+91 9310606007

Conference Agenda

Day 1 - June 24, 2017
10:00 am - 10:15 am Welcome Note
10:15 am - 10:30 am Lighting Of Lamp & Inauguration
10:30 am - 11:30 am Session 1: Indian Market Opportunity from a Global Lens: How Global Brands See Indian Market and expansion opportunities
  • What is the real potential that global Brands see in India - Mapping India and its real opportunity? Parameters on which they weigh India
  • Why does master franchising make sense? For the franchisor? For the franchisee?
  • What are the rights and responsibilities they see for each party? How to analyze the economics?
  • How do Brands see phased Growth happening in the country? What support needs to be in place? Where should you go first and what results can you expect?
  • India Franchise Strategy: Master Franchising and Sub Franchising Strategy at Large
  • Localization for Indian market: What Brands are ready to change in their systems for Indian market
Mr. Aaron Switz, Founder, Yogurt Lab Mr. Jeffrey Hasham, Founder & CEO, Proshred Dr. Jeffery Goh, Group CEO, Morganfield Mr. Blake Brinklow, Founder & CEO, Grasshopper
11:30 am - 11:50 am Session 2 Art Of Business Networking Mr. Mahesh 'Mac' Srinivasan, President, Asia Pacific & National Director, India, Sri Lanka and Singapore, BNI India
11:50 am - 12:10 pm Networking Tea / Coffee Break
12:15 pm - 13:15 pm Session 3: How does a Global Brand weigh & Recruit the Master Franchisee in India? How to Make Three Party Franchising Work?
  • What do franchisors look for in a potential master franchisee
  • What are the criterion on which a global brands Evaluate Indian Partner
  • What Preparations does a brand do at the back of the house to manage their network in India?
  • What are the principal negotiating points?
  • How to assess whether three party franchising is right for you from the franchisor and area franchisee perspectives.
Mr. Vivek VK, Group GM, Pasta Express Group Mr. Sayed Habib, General Manager, Danube Homes Ms. Ewelina Pawelec, Export Head, 5.10.15
13:15 pm - 14:30 pm Networking Lunch
14:30 pm - 15:30 pm Session 4: Building the Brand together in India
  • How to make the global Brand strong in India and the right marketing strategy for it
  • How to measure the marketing performance
  • How to protect the Brand IP
  • How to integrate the digital marketing of the Brand successfully on the internet/li>
Session Lead & Moderator: Mr. Yogeshwar Sharma, Executive Director, Select CITYWALK Mr. Abhiram Mishra, General Manager Operations, Reliance Retail Limited Mr. Sanjay Gehani, Partner & CMO, Building Kids Mr. Subodh Mehta, Senior Vice President, Godrej Interio Mr. Puneet Gulati, Chief Executive Officer, Barista Coffee Company
15:30 pm - 16:30 pm Session 5: The need & importance of training in franchise systems

Operational challenges of franchisees are usually training challenges. For the most effective replication of a franchise concept, Efficent training programs are used by franchisors. These programs not only address franchisees but also convey standards and procedures to field staff, unit level management and employees. In this session-global franchisors and Brand owners will share

  • Overview of training methods used in franchising ranging from classroom to eLearning and
  • What is the content covered during the course of training
  • What is time frame of training ?
  • What are the repeat and on-going trainings given to master franchisees
Mr. Gerardo Taglianetti, Founder & Director, PhonUp Mr. Alvin, Director, Kioda Mr. Andrius Jonelis, Director & India Sales Representative - Francorp Baltic & Uno park Mr. Lokesh Mishra, VP- Alliances, Business Development & Operations, BIBA India
16:30 pm - 17:00 pm Networking Tea
Day 2 - June 25, 2017
10:00 am - 11:30 am Master Class: How To Expand Your Brand Globally Through Franchising

In today's global marketplace, never before has the timing been so good for established brands to consider expanding their horizons into new global markets. In this hand on workshop Mr. Tony White will share first-hand experience on what it takes for brands to succeed when venturing outside of their familiar home market.

  • How to operationalise the huge investment potential that exists to harness international expansion?
  • What steps should franchisors take now in developing or redefining their international development strategy to avoid common costly mistakes
  • How can franchisors maximize their return on investment (ROI)?
  • What is the ideal business model to expand into the global markets?
Mr. Tony White, International Franchise Specialist & Managing Director ,FranGlobal (Australia)
11:30 am - 12:15 pm Session 1: What It Takes For Master Franchises To Grow & Succeed In Indian Market
  • Hear from Successful Master Franchisees on how they grew their business in India
  • What is the Structure /Setup of a Master Franchise Organization
  • Growing from 1 to 10 units & creating infrastructure to support 20-30 units
  • Maintaining system standards and protecting the brand.
  • How do you sustain growth & profitability as a Master Franchisee without stretching beyond control?
  • How to expand from master franchisee of one brand to multiple brands
  • Outsourcing Why, When, What, and How?
Session Lead & Moderator : Ms. Ritu Marya, Editor-in-Chief, Entrepreneur Media & Franchise India Media Mr. Deepak Chhabra, CEO & MD, Crocs India Mr. Nomit Joshi, Director Marketing, Gionee India Mr. Praful Wadyalkar, CO-Founder & CEO, PICKME ESOLUTIONS INDIA PVT. LTD.
12:15 pm - 13:15 pm Session 2: Balancing the Interest of Franchisors, Franchisees and the System as a Whole

How to Create the Right Culture... the Core of the Franchise Relationship Driving unit-level economics from the Top and franchisee performance is much easier said than done. In this session, we'll explore the psychology of working with your franchise partners post sign-up and a tactical approach to help franchisees run more profitable businesses.

  • Hear from Successful Master Franchisees on how they grew their business in India
  • What is the Structure /Setup of a Master Franchise Organization
  • Growing from 1 to 10 units & creating infrastructure to support 20-30 units
  • Maintaining system standards and protecting the brand.
  • How do you sustain growth & profitability as a Master Franchisee without stretching beyond control?
  • How to expand from master franchisee of one brand to multiple brands
  • Outsourcing Why, When, What, and How?
Session Lead & Moderator :Mr. Tony White, International Franchise Specialist & Managing Director ,FranGlobal (Australia) Mr. Jean Louis Poiroux, Founder & CEO, Cinq Monde Spa Paris Mr. Sayed Habib, General Manager, Danube Homes
13:15 pm - 14:15 pm Lunch & Networking
14:15 pm - 15:15 pm Session 3: Franchise Investor Panel:
ROI Debate

A panel discussion on financial returns of investing in any franchise business: understanding the business model, what are the key performance indicators, developing a realistic business plan, and how to forecast long-term revenues, profits, and return on your investment. You will learn the big questions you must answer before buying a franchise, how to interview franchisors / franchisees, and how to make right franchise investment.

Capital Market Trends & Business Valuations In Franchising Globally Private equity groups love franchising. The business model enables brands to grow fast because the onus of financing new units is placed on smaller companies (franchisees). Because franchisees are funding their new units either through debt or their own cash, franchisors have low capital requirements and thus are generally more profitable.

  • How Investors value Intellectual Property
  • Using private equity vs. conventional financing to achieve growth, unit-by-unit or by acquisition.
  • Initial public offerings of franchisors & Franchisees
  • Private equity funding of franchisors
  • Private placements for franchisors and franchisees
  • Crowd funding for franchisees
  • Using private equity as an exit strategy.
  • Mergers & Acquisitions and capital Valuations in Franchise Business
Session Lead & Moderator: Mr. Rajesh Srivastava, CMD, Rabo Equity Mr. Mahendra Swarup, Managing Director, Avigo Capital Partners Mr. V. Sivasubramanian, Director, Lakshmikumaran & Sridharan Attorneys Mr. Abhishek Vaish, PE/VC and M&A Advisory , Nucleus Partners Mr. Manish Gupta, Partner-Corporate & Commmercial Practice, Link Legal India Law
15:15 pm - 16:00 pm Session 4: The Right Agreement: Legal Insights and Franchise agreements Practices

This session will address the legal issues involved in protecting franchise systems, including franchisors, franchisees interests.

  • Master Franchise Agreements Vs Area Developer Agreements
  • The importance of understanding the interests, values and needs of the parties behind franchise disputes
  • The New Generation of IP Challenges emanating from the Digital Media
  • The top Considerations for Franchisors and Franchise Systems Going Public
  • Dealing with Renewal of Franchise Relationships
Ms. Richa Pandey, Partner, Krishna & Saurastri Associates LLP
16:00 Onwards Networking Tea & Visit To Exhibition
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