Mr. Lokesh Mishra,VP- Alliances, Business Development & Operations, BIBA India
Mr. Lokesh Mishra is currently working as VP - Alliances, Business Development and Operations at BIBA APPARELS handling Biba and Rangriti brand. His current role makes him accountable for formulating the domestic and international expansion strategy for both the brands. Prior to this he has worked with 'Clarks' for 7 years and have been instrumental in launching and establishing the UK based brand in India and in neighbouring countries. He has a work experience of 17 years with various organisations at senior level management. His career specializes in handling P&L, Sales, Operations, Marketing, Ecommerce, Business and Franchisee development.
He has a great understanding of Indian Retail, Wholesale & Ecommerce business. He has opened more than 500 exclusive stores in his career and has successfully setup the Ecommerce channel for Clarks. He has also been Head of Sales and Marketing for 7 years in Woodland. He has a work experience with Bata as well where he was responsible for relaunch of Bata stores in India's leading malls by revisiting the brand image with premium look and feel.
He is a celebrated alumnus of his institute FDDI, Noida and is English Honours graduate from Delhi University.
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