Mr. Gerardo Taglianetti, Founder & Director, PhonUp
In 2009 Gerardo Taglianetti, today CEO of Defonia, founded DinoLab, among the first companies in Italy specialized in collecting second hand mobile phones. In 2010, thanks to expertise gained in the buying and selling sector, webpage Celluvale launched an online service platform for buying and selling both second hand and refurbished mobiles, through a system of real time quotes. From 2013 the company extends its business into franchising stores dedicated to the buying /resale services of mobile phones and tablets, as well as sale of the best and most innovative accessories.
In September 2016 the company implemented an international rebranding action from Celluvale to Phonup. Today Phonup stores are the only ones in Italy to use innovative, integrated software, named "Cellstorepos", which is the first one management software in cloud in order to provide quotations of used phones in real time, as well as handle repairs and billing.
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