Knowledge Series Agenda

Franchise Knowledge Series - June 22, 2019
10:00 am - 11:00 am Day one would be plenary conference to see the scope of franchising in India Beyond the basics as it grows by over 30% annually. We will examine franchising from the objective of helping prospective and current franchisors, franchise professionals to build a sustainable franchise company. From recruitment to opening, World’s Leading Franchise Leaders will share insights, experiences and achievements of big franchise groups. We will also dive into the advantages and drawbacks as well as strategies for success.
11:00 am - 12:30 am Session 1: Franchise Qualification & Recruitment

Driving Franchise growth in the time of disruption calls for difference in approach. This session will examine The Changing Landscape of franchise development & strategies for building a successful Brand & endow how to create a franchise program that really works for both the franchisor and the franchisee.

Whether you are considering franchising for the first time or are an established franchisor, your brand equity must always remain your top priority. One of the primary advantages of franchising is that it puts you on table with a highly- motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor's company operations on quality scores. But in poorly controlled systems, franchisees that do not follow the system will cause the brand to suffer. This seminar will focus on how to use the "four vital understandings" about franchise business:

  • Tactical Business Planning - the design, development and implementation of a franchising recruitment strategy-Creating an effective franchise sales and qualification strategy
  • Franchisors and Franchisees -The changing patterns of ownership
  • How to recruit franchisees that believe in your concept and who will be an asset to the franchise system need :
  • Determining the core drivers of your Brands and setting standards: - Identifying the roles and responsibilities of the franchisor and franchisee - Determining the proper fee structure that negates negotiation
  • What happens after the candidate is approved? How do you have a well-orchestrated process to ensure a smooth start for your franchisee?
12:30 pm - 13:30 pm Session 2: Financial Performance
  • How to measure and create financially successful franchise system by measuring Unit level economics, continuously evaluating and managing franchisee performance?
  • Rigidly reviewing Brand's financial health for tomorrow's Financial Performance representation aligned to opportunities of going public, raising Funds etc.
  • Improving franchisee performance and profitability
  • Maximizing financial credits and incentives available to franchises
  • "Know thy numbers": having a financial dashboard to review how the actuals are aligned to the forecasts.
13:30 am - 14:30 pm Networking Lunch
14:30 pm - 16:00 pm Session 3: The Dynamics of Franchise Support & what all it constitutes

No two Franchisees are the same. How to discover unique needs of Franchisees and why individualized support both initially & ongoing creates best possible conditions for profitable and sustained growth.

The session will deep dive into Maximizing franchisee relationships with Best Practices to support franchisees on everything from real estate, construction, sourcing, labor management and IT to marketing and advertising. Besides the Leading Business expert, there will be a global panel that will include discussions from both franchisors and franchisees on how both parties need to work together for building a successful brand.

  • Communication: How you can establish a strong relationship with your franchisees based on open communications
  • Creating a positive culture in H.O. that percolates to franchisees
16:00 pm - 17:00 pm Session 4: Communicating & Executing a Strategic Brand Refresh
  • Re-Branding Best practices and why and When to do it
  • How to communicate and adhere your franchisees to change
June 23, 2019
Day Two would offer exciting, compelling workshop style sessions that meet the wide-ranging needs of our diverse industry. Not only you to get to learn and Connect with global peers, you will takeaway new ways to improve and Innovate for business success and gain best practice tips from some of the most qualified and experienced speakers on areas that really matter to your business.
10:30 am - 12:00 pm Session 1: Technology

How can Franchisors make effective use of technology in their audit system, communication, broadcasting changes, and maintaining connectivity with their franchisees at different geographies?

  • Systematizing every process
  • Big Data for Building Franchise future
  • Improving Cx with New technology
Session 2: The Role of Private Equity in Franchising
  • Globally there has been a dramatic increase in PE investments in franchise concepts.
  • The benefits for franchisors, the impact on the franchisees of acquired companies and what’s in the future.
12:00 pm - 13:30 pm Session 3: Marketing
  • Digital Marketing
  • Content marketing success stories
  • How to use Social channel to drive Franchise leads
  • The KPI's & analytics you should know about
  • Effective PR strategies & Influencer marketing for new franchise Brands
Session 4: Legal
  • IP, Trademarks and Domain Name strategies
  • Creative solutions for negotiating Franchise agreements
  • Non-Litigation Strategies for Meeting Non- Compliance issues
13:30 am - 14:30 pm Networking Lunch
Session 5: Franchise Development
  • Strategies for Qualifying a Lead
  • Franchise Resale
  • Financing & Sales- A crucial connection
  • Closing the deal: Negotiation Dynamics for signing Franchise agreements
Session 6: Going Global

Case studies on Successful International Franchise growth